If you are wondering about the above statement where I said that the statement “SEO and digital marketing are the same thing” is right and wrong at the same time, I said that because SEO is part of digital marketing agency. SEO is an online marketing method where the organic searches of a website is increased by boosting the website rank on search engine and increasing website traffic. The process includes the creation of content, incorporating keywords and acquiring links and mentions from powerful resources.
SEO is conducted in two major parts namely On-Page SEO and Off-Page SEO. Both are important for the website to be completely optimized. The first stage always is the On-page where you structure the website, add the content and optimize it properly, increase the performance of the website and fix all technical issues. Once you believe the On-page is done, you can move on to the Off-page. Here you try to get a third party mention for your website by acquiring strong and relevant links from different resources. These links are acquired through online directories, article and blog submission, community management and sharing of content and links on social media platforms.
The On-page Optimizations:
- Quality and genuine content,
- Internal Links structure,
- External Links structure,
- Site performance,
- Keyword Density,
- Relevant Titles & Meta Descriptions,
- Images optimization,
- Canonical URL’s,
- Structured page Roborts.txt and Sitemap.xml and Error pages 301/404
The Off-page optimization:
- Social media presence (Facebook, Twitter, LinkedIn, etc.),
- Blog posting, Articles, Guest post,
- Backlinks Management (it is important that the backlinks look natural and are from trusted and well-rated websites)
All this requires some expertise and some understanding of the requirements of the search engine where you want your website to appear. This means that you have to follow their rules if you want your website to appear on relevant keywords
So What Is Digital Marketing?
Digital marketing is a method of marketing done through the internet using online tools and software. It just a way of selling your products and services to your audience through online means. That is all there is to digital marketing and SEO is one of the methods of marketing online. To better understand digital marketing you need to understand traditional marketing and how digital marketing are different.
Traditional Marketing Vs Digital Marketing
Traditional marketing is what we would call classic form of advertising that has been used for decades now. It still pretty much in fashion, not as much as digital marketing though, and it focuses on:
- The newspaper,
- Direct mail
- and any form of print
Digital marketing, on the other hand, is the modern form of marketing, about which you can say that it has given shape to the digital world. Digital marketing and its methods are as follows:
- SEM (Search Engine Marketing),
- SEO (Search Engine Optimization),
- SMM (Social Media Marketing),
- Content marketing like blogging, articles or video creation,
- Email marketing,
- Online PPC advertising (Pay-per-click),
- Mobile Marketing (ads targeting mobile devices)
- and Affiliate marketing
Difference Between SEO And Digital Marketing
Let us highlight the important differences between SEO and Digital marketing
1SEO Is A Form Of Digital Marketing
The one thing you need to understand is that digital marketing incorporates all forms of online marketing methods and SEO is one of them. That means SEO has its own unique features and digital marketing has all the features of all online marketing method.
2 SEO Is Organic & Digital Marketing Is Organic & Paid
SEO relies on getting website traffic (only) through organic means. That are through content creation, sharing and posting on website and different channel so that website starts ranking and appearing on different keywords. On the other digital marketing includes organic marketing that will also include SEO and also paid marketing methods such as PPC (Google Ads) and Social media marketing.
3SEO Cost Vs Digital Marketing Cost
Then SEO and digital marketing have different outcomes in terms of cost and finances.
SEO Cost: SEO is known as an organic method of marketing your online business. If you are an expert yourself, you probably wouldn’t need to spend any money to optimize your website. Only a few bucks for some paid links (even though that is grey hat SEO). In another case, you may hire a professional agency and pay them for their services only. So SEO is very economical and the results are long lasting, just that SEO takes time than other digital marketing methods.
Digital Marketing Cost: Digital marketing can be very economical only if it is SEO. If you go further than that, you quicken the process of results, but the cost would increase significantly. As Google Ads and Social Media platforms require a lot of budget for online advertisement. The difference is that while the costs would be too much, the results will be a lot quicker as you can get immediate sales through these marketing methods.